Solving a difficult client expectation = ₹ 5.3 Cr deal

Ambition:

During the handover phase, my predecessor, who was leaving the company, cynically claimed that the deal he had initiated and received a client Letter of Intent (LOI) for was unattainable for anyone else in the company and that I shouldn’t spend too much time on it. He believed the client only trusted him and would cancel the deal in the first meeting. This high-value analytics deal was crucial for the company, as we were keen to expand our capabilities beyond small projects and land a significant project.

Action:

Initial Client Meeting:

  • Client Frustration: The client expressed frustration about repeating project details and voiced concerns over losing the only person who understood their requirements.
  • Key Realization: Ten minutes into the meeting, I realized that the client was promised an SAP platform deployment and integration with their systems. This was a major component not factored into the pricing sheet but verbally communicated and showcased in a past presentation.
  • Client’s Stance: The client made it clear that the pricing was non-negotiable—take it or leave it.

Understanding Client Needs:

  • High-Voltage Meeting: After this intense meeting with the client’s department head, I sought further understanding.
  • Junior Team Discussions: I reached out to the junior team members for a candid discussion. This revealed:
    • The client desperately needed the solution.
    • The client had built an internal business case based on previous communications.
    • Budget approvals were secured and couldn’t be changed.
  • In-Depth Analysis: I spent time understanding the client’s vision of success and their exact requirements.

Solution Development:

  • Consultation: I consulted SMEs and mentors to gain deeper insights and alternative solutions.
  • Primary Research: I conducted primary research with others in similar companies to understand the best approaches and technologies.
  • Alternative Solutions: We identified several low-cost analytics tools, with Apache Hadoop being a standout alternative due to:
    • Cost-Effectiveness: Significantly reduced software costs due to its open-source nature.
    • Scalability: Ability to scale from single servers to thousands of machines.
    • Data Diversity: Capability to handle various types of data, making it versatile for advanced analytics.
    • Fault Tolerance: Automatic data replication ensuring reliability and resilience.

Revised Plan:

  • Time-Bound ROI Model: I presented a revised solution with a time-bound ROI model. This model:
    • Clearly showcased the challenges we understood.
    • Demonstrated how the flexible, lower-cost alternative to SAP (Apache Hadoop) would solve all the challenges.
    • Emphasized the long-term benefits and ROI, aligning with the client’s business case and budget constraints.

Ambition Realized:

Through transparency, strategic negotiation, and a focus on the client’s long-term success, I regained the client’s trust. They agreed to the revised plan, resulting in a successful project that met their objectives. This achievement not only secured the deal but also unlocked a business potential worth ₹5.3 Crores.


Feel free to connect with me, Vivek Sahay, or drop an email to vivek@viveksahay.in to discuss strategic sales approaches and overcoming challenges in high-stakes BPO deals. Let’s turn obstacles into opportunities together!

To learn more about the challenges I navigated to be successful, follow me on my LinkedIn Page 

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